Nathalie Choy’s NYIAS Marketing Keynote: Meet KIAN, Kia’s AI-Powered Pal

During her keynote address at the Marketing Automotive Conference at the New York Auto Show, Kia Motors’ Nathalie Choy, shares some of her insights of the success of our Kian Project.

Ms. Choy, who is the National Manager, Digital, Social & CRM Marketing for Kia Motors America, spoke of Kia’s journey with CarLabs to build Kian, the brand’s first AI-Powered chatbot, the 21% engagement and it’s staggering re-engagement ability as well.

Watch the full presentation by clicking here.

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